Page 10 - March 2, 2022
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{ 10 }  SNJ Today  |  MARCH 2, 2022                                                                                                                                                                                                                           MARCH 2, 2022  |  { 11 }

     Birthday Books                                                                                                  Xspero Featured

                                                                                                                     Merchant: Wildflower
     Birthday Book Project is one of many local charities                                                            Vegan Cafe, Millville
     you may choose to support through Xspero purchases.
                                                                                                                       A delightful café in an adorable
                                                                                                                     little village with a colorful, peace-
        When Cara McCollum founded the    are still getting into the hands of children   in the app and all without costing you
     Birthday Book Project as a teenager in   thanks to these amazing volunteers.  more. One haircut or one pizza purchased   ful atmosphere. Wildflower’s menu
                                                                                                                     is all vegan and all items made from
     Forrest City, Arkansas, she couldn’t have   Since its inception when Cara was just   with Xspero™ could mean a book for the
     known the impact the project would have   a teenager, the Birthday Book Project has   Birthday Book Project and for children in   scratch with organic, local ingredients.
     on early literacy here when she came to   donated tens of thousands of books to chil-  southern New Jersey. All you have to do
     South Jersey. The Birthday Book Project   dren and has helped spark new interest in   is select it as your preferred charity on the
     provides brand new gift-wrapped books for   reading as our world becomes increasingly   app before you make a purchase.
     children K-5th grade on their birthdays as   digitized.                     Cara inspired us at Xspero™, not only
     a special gift—because reading and early lit-  Cara, who was named Miss New Jersey   to see the best in others but to give of our-
     eracy are gifts every child deserves.  in 2013, was the lead news anchor of SNJ   selves whenever we can. Help us carry on
        In February of 2016, Cara was tragi-  Today’s nightly newscast from 2015 when   her vision and give the gift of reading to
     cally killed in a car accident. Her mission,   it launched until her passing. Cara’s gift to   children all over South Jersey—and maybe,
     however, lives on through the lives of her   the world was more than grace and infec-  just maybe, help grow this project beyond
     friends, her peers, and dedicated volunteers   tious positivity. She’s given the gift of read-  the borders of our state and into schools
     who carry on a tradition of meeting togeth-  ing to underprivileged children and helped   across the nation.
     er to wrap new books and distribute them   to make so many birthdays just a little bit   Browse your Xspero app for merchants
     to local schools in South Jersey and Forrest   brighter.                  near you, so you can help pay it forward 20
     City, where it all began.              When you use the Xspero™ app on    percent at a time. Don’t have the Xspero
        Though the Birthday Book Project has   everyday purchases 20 percent of your pur-  app yet? Download it from the Apple App
     been impacted by the pandemic, books   chase goes directly to a charity you choose   Store or the Google Play Store. n
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