On the Ave: Word from a Sponsor

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Sponsorships allow events, projects, and other initiatives to happen, through money, promotion, etc., while adding value to the sponsor.

I’ve written in previous columns about sponsorships—and how sponsorships, as well as grants, have been useful in allowing us in Main Street Vineland to fund and bring to reality events and projects that we plan. With the time for events coming upon us—and some events already under our belt—I want to delve a bit deeper into sponsorships and why they are so important.

We are fortunate to have established partnerships and collaborations with organizations that show us that they are believers in what we do. To go down the list, Century Savings Bank was the major sponsor of our recent Diamond in the Rough Talent Competition, and has been such for our A Taste of Vineland and Volunteer Recognition Event; Members 1st of NJ Federal Credit Union will be the major sponsor of Cruise Down Memory Lane and our Food Trucks Festival on The Ave (and was a sponsor of our Fourth Friday events a couple of years ago); Premier Orthopaedic Associates will be the major sponsor of our Run The Ave 5K; Al’s Shoes has been the major sponsor of our Weddings on The Ave; BB&T is the major sponsor for our Christmas Parade; Newfield National Bank is one of the sponsors the Food Truck Festival, Cruise Down Memory Lane, A Taste of Vineland, and the Christmas Parade; Little Lamb Preschool is also a sponsor of the Food Truck Festival. We have had other important sponsorships: PNC Bank, The Bank of Elmer, SNJ Today, Boost Mobile...and the list goes on, with other sponsors in the works. We thank all of them.

We have also established significant partnerships with the Cumberland County Cultural & Heritage Commission, Vineland Board of Education, Vineland Community Policing Unit, Vineland Health Department, the City of Vineland, and various non-profit organizations. We thank all of them, as well.

What does all of this do? The obvious thing is that it allows the events, projects, and other initiatives we plan to happen—through money, volunteers, promotion, etc. All these initiatives come at a cost. It allows events that would be cost-prohibitive for us to put on by ourselves to happen.

Looking at it from the other angle, however, it gives cash value to the sponsor, as well. Major sponsors and media sponsors get their name (and logo, where appropriate) in press releases, this column, ads, our event brochure, social media plugs, and shout-outs for the event, and on event T-shirts and banners. The sponsor can plug the event and their role in it to promote their business and the part they play in our work making The Ave a destination. They can promote their business at the event, having a presence through representatives, literature, and helping out as volunteers.

Not every business or organization may want to be a major sponsor. We understand about budgetary planning and constraints. That’s why we build various sponsorship levels for each event. Organizations can plug into where they feel comfortable. It all works out in the end.

So, if you’re attending one of our events, make sure to check out the sponsors and give them your support. If you’re a business or organization, we urge you to consider plugging into one or more of our events. It’ll benefit you as well as us.


Remember our Run The Ave 5K, taking place on Sunday, June 23. We’re partnering with Second Capital Running, with Premier Orthopaedic Associates as the major sponsor, and we’re looking for a good turnout of serious runners (no walkers). Register at TheAve.biz. It’s $20 per runner; proceeds benefit Main Street Vineland’s efforts to revitalize our downtown. Sponsorship opportunities are also available.

For more information on Main Street Vineland, call 856-794-8653, visit TheAve.biz or check them out on Facebook. You can also e-mail rswanson@vinelandcity.org.


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