On the Ave: Be in the Running

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Last week, I spoke of four words that govern how we should view The Ave—DINE-LIVE-PLAY-WORK. In future columns, I’ll treat each of those words more specifically and show how each plays a role in making The Ave—downtown Vineland—a destination.

This week, I want to touch on an event that plays right into this concept—and, perhaps, you can single out the word “PLAY.”

Runs these days are all the rage. This year’s Broad Street Run in Philadelphia is starting to be publicized. Runs—5K runs and others for various causes take place throughout the country and around the world.

We, in Main Street Vineland, are establishing our own run this year—our Run The Ave 5K, which will take place, rain or shine, on Sunday, June 23, starting at 9 a.m. We’re partnering with Second Capital Running for this event and we’re looking for a good turnout of runners. This isn’t a walking event, but I’ll talk about plans for walkers later.

For this run, our downtown business district will be transformed that day into a magnificent 5K course, including a run through beautiful Landis Park. This is a sanctioned race with professional timers, and also medals will be awarded in a variety of categories—including the “True Grit” award for our last-place finisher “bringing up the rear.”

Sound like your kind of event? Register now by going to Main Street Vineland’s website—TheAve.biz—and going to the event link. It’s $20 per runner and remember that the event is not open to walkers. Proceeds from the run will benefit Main Street Vineland’s efforts to help the continued revitalization of Vineland’s historic downtown. Sponsorship opportunities are also available.

If you’re running just one 5K this year, you’ll want to make it this one. It’ll be a great way for people to have fun, keep physically fit, and help promote our beautiful downtown—The Ave”—to our residents and new people coming here for the run.

There’s more, however, and this is where walkers come into the picture. This will not only show off our downtown but will also help introduce a “keep healthy” program to The Ave. This health component will include walking/running trails. This run is part of the way in which we are inaugurating that component. So join us; it’s a way that The Ave can be a destination for PLAY.

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This is another reminder that auditions for Main Street Vineland’s second annual Diamond in the Rough Talent Competition, will take place on Wednesday and Thursday, March 20 and 21, from 6 to 9 p.m., at the Landis Theater, 830 E. Landis Ave. Rehearsals will take place there on April 2 and 4, from 6 to 9 p.m. with the show taking place there on Friday, April 5, at 7 p.m. Century Savings Bank is the Gold Sponsor for the event. We have additional sponsorship opportunities available.


The competition is open to all ages. If you want to audition, go to TheAve.biz, or our Facebook page for rules and registration information. We recommend pre-registration, but walk-ins are welcome. You could be that next budding star.

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Head to the Landis Theater, 830 E. Landis Ave., this coming Saturday, March 16, for a the Bay Atlantic Symphony concert. Maestro Jed Gaylin will conduct a program of Hector Berlioz’ song cycle Les nuits d’été (Summer Nights), featuring mezzo-soprano Cecilia Hall, and Johannes Brahms’ sweeping Symphony No. 4. The concert starts at 3 p.m., preceded by a “Pre-Concert Conversation with the Maestro” at 2 p.m. Tickets are $30 each, plus service charges. Student tickets are $10, with proper ID. Call 856-691-3600 or visit landistheater.com.


For more information on Main Street Vineland, call 856-794-8653, visit TheAve.biz or check them out on Facebook. You can also e-mail rswanson@vinelandcity.org.


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