On The Ave: Dine-Live-Play-Work...

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The Ave offers opportunities for each of these activities.

You have some great ideas for our downtown. There’s that project for The Ave that would do wonderful things. How can you get involved?

You’ve probably seen these words, or variations on them, many times when referring to The Ave—on the Main Street Vineland website, on the hanging banners affixed to downtown lampposts, on our promotion material, and so on. Anyone who has traveled The Ave regularly has seen or passed by them regularly.

Yet, how many of you have stopped to give some thought to the message that these words convey about The Ave? How many of you have thought about how each of the words represent myriad reasons why The Ave should be a destination for you?

I’m going to devote a series of columns, to be run on an intermittent basis as circumstances permit, and—one word at a time—show you what The Ave has for you in that area and why The Ave should be your destination.

Taking a look around you, and you can see a changing landscape around our city—one that is similar to towns and cities across the country. You read about big-box stores and chains closing or filing for bankruptcy, malls losing stores, restaurants opening and closing. Amidst all of this, many downtowns—including ours—are stable, holding their own, and even gaining customers from the downturns elsewhere.

People like personal service—and that’s what you get in the small, local downtown businesses. People like to choose from a variety of cuisines when eating—and The Ave, in particular, has a wide variety of ethnic cuisines available. People like to choose a business to handle their professional services where that individual is a valued client, not a number—and The Ave has those businesses, from realtors, to lawyers, to accountants. People like entertainment—and The Ave has destinations for great live entertainment. People love fun—and The Ave has events, large and small, where you’ll have a good time. More and more people want to live downtown, where this action is—and we’re making The Ave a destination for that.

I’ll take all of these, one at a time, in future columns and show you why The Ave is your “Dine-Live-Play-Work” destination.


Reminder: Auditions for Main Street Vineland’s second annual Diamond in the Rough Talent Competition will occur on Wednesday and Thursday, March 20 and 21, from 6 to 9 p.m., at the Landis Theater, 830 E. Landis Avenue. Rehearsals will take place there on April 2 and 4, from 6 to 9 p.m. with the show taking place there on Friday, April 5, at 7 p.m. Century Savings Bank is the Gold Sponsor for the event.

Tickets for the show—$15, students and senior citizens $10—can be purchased online at TheAve.biz. We also have sponsorship opportunities available.

The competition is open to all ages. If you want to audition, go to TheAve.biz, or our Facebook page for rules and registration details. We strongly recommend pre-registration, but walk-ins are welcome. You could be that next budding star—that “diamond in the rough.”


Main Street Vineland’s Volunteer Recruitment Night will take place on Wednesday, March 13, from 5:30 to 7 p,m., at Cilantro Mexican Restaurant, 523 E. Landis Avenue. Want to make a difference with The Ave? You’ll get all the information you’ll need and energized. It’s free and open to all.Our leaders and team representatives will be available to answer questions and to help you sign up. So, come along as we continue our journey. n

For more information on Main Street Vineland, call 856-794-8653, visit TheAve.biz or check them out on Facebook. You can also e-mail rswanson@vinelandcity.org.

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