Hard Rock Partners with GIG to Bring Sports Betting to Casino

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ATLANTIC CITY, N.J. -

The Hard Rock Hotel and Casino has taken gambling to the next level by adding the Sportsbook to its casino floor. 

The new space that officially opened on Thursday, January 30th, incorporates multiple screens making it virtually impossible to miss any important scores or games.

“It’s beautiful, especially being with the Hard Rock brand," said Mario Maesano, Sr. VP of marketing, Hard Rock Casino & Hotel. "There’s nothing like it in this city and the customers are loving it. They’re absolutely loving it.”

It’s already brought some good luck to betters.

“Betting here for the first time was awesome," said Brittany Landolfi, of Mantua. "I put in a 14 parley and I actually hit with, I think I won about $272.”

Not to mention the announcement for both in-house sports betting and online betting from Hard Rock and Gaming Innovation Group came just in time for the biggest betting day of the year, Super Bowl Sunday.

“It makes the game a little more exciting, a little more aggravating sometimes when they drop a pass or throw an interception, but it’s a lot of fun," said Lou Rizzolo, of Colonia. 
 
Hard Rock officials said that their casino is going to be the place to be this weekend.
 
“We are celebrating it in a big way here and we are doing it different than everybody else," said Maesano. "We actually have many experiences throughout where you can celebrate the Super Bowl the way you want. So, every bar has different food options, different drink options; every bar has a big screen where we’re going to show the game so however you like to celebrate the super bowl, we have a way to celebrate it here.”
 

Officials said construction workers and staff at the Hard Rock worked day and night to get the Sportsbook up and rolling in time for Super Bowl weekend, but talk around the casino floor was that it’s not over yet.

There are possibilities for other new additions for this space. As far as what they are, SNJ took a chance at finding out, but the odds of the staff revealing those secrets were slim to none.

"We are going to get bigger and better, and our customers are just going to be thrilled with it," said Maesano. 

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