First Lady Tammy Murphy Announces 'Nurture NJ' Campaign

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First Lady Tammy Murphy made an announcement today, saying she's launching an initiative to combat the state's poor maternal mortality rate.

On Wednesday, January 23rd, First Lady Murphy spoke at Cooper University Hospital in Camden where she announced she and Governor Phil Murphy's cabinet are launching a public awareness campaign called Nurture NJ, to help drive down the number of women who die during or soon after pregnancy.

New Jersey has among the worst rates of maternal mortality, ranking 45th in the nation.

Murphy said the goal of the campaign is ensuring mothers in New Jersey don't have to miss seeing their child grow up.

"I'm looking forward to, and everyone here, to ensuring that more and more women here in New Jersey not only live through pregnancy but live through the first year of that child's life," said Murphy.

The Nurture NJ campaign will also focus on reducing the higher rate of black women dying during or after pregnancy compared with white mothers.

The effort comes as lawmakers in the legislature advance 14 bills aimed at reducing the state's maternal mortality rates.


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