All of the snow didn't stop business leaders and officials from throughout New Jersey from heading to Atlantic City to discuss all things tourism in the Garden State.
On Wednesday, December 5th, officials with the New Jersey Tourism Industry Association (NJTIA) kicked off day one of their two-day New Jersey Conference on Tourism at the Hard Rock Hotel and Casino.
Secretary of State Tashesha Way served as one of the speakers during today's annual event, which was held to bring leaders in the tourism industry together to learn how they can help improve it.
Officials say tourism plays a vital role in the state and they hope this event will help continue to move the industry forward.
"Tourism is growing rapidly and they're hiring people and we're putting tax money into the communities and we're an important part of the community," said Adam Perle, president, NJTIA. "So when you think of tourism it's not just visitors from out of state, it's your fellow residents that are employed and that are working in the industry and it's vital to the future of our state."
To learn more about the New Jersey Tourism Industry Association, visit njtla.org.