On the Ave: No Place Like The Ave...

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...for the holidays. Behold the wonder of the season throughout Downtown Vineland.

The Christmas Parade is in the record books. So are Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday. The countdown to the end of the year has begun, but we still have remaining a lot of holiday fun.

Just this week, as this newspaper hits the stands, we have two back-to-back events. We join the Jewish Federation of Cumberland, Gloucester & Salem Counties this Wednesday, December 5, at 6 p.m. for their annual Chanukah menorah-lighting on the 600 block of Landis Avenue—the largest menorah in South Jersey. And the next night, from 5:30 to 5 p.m. we’ll have our next Mix, Mingle & Meet event, at the recently-opened Cilantro Mexican Restaurant, 523 E. Landis Ave.

This Saturday, Saturday, December 8, at 3 p.m., enjoy the Bay Atlantic Symphony as they present a concert of holiday cheer at the Landis Theater, 830 E. Landis Avenue. Come and see Miss America 2019, Nia Franklin, perform with the Symphony.

On The Ave: CommUNITY Tree 

The program will include holiday favorites and two sing-alongs. Two nights later, on Monday, December 10, from 6:30 to 7:30 p.m., we’ll have our third annual CommUNITY Tree Decorating Event, at the southwest mini-park in downtown Vineland.

All during that time, you can vote for your favorite Christmas tree, among those that were placed in business storefronts by 125 Vineland Public School students in our ninth annual Christmas Tree Project. The public will be able to vote online for the best Christmas tree by going to Main Street Vineland’s Facebook page. The deadline for all voting is 12 noon on Friday, December 21. Also, menorahs will be placed in various storefront windows, thanks to the Jewish Federation.

The sum and substance of all this is a holiday spectacle to behold on The Ave. Take a ride or walk down Landis Avenue, you’ll see Christmas trees and Chanukah menorahs adorning storefront windows, the largest menorah in this part of the state lit up, the CommUNITY Tree decorated with ornaments symbolizing multi-culturalism, storefronts decorated to the hilt with holiday cheer, and more. And all this will be under the “canopy of lights” that runs the length of The Ave. People from out of town have marveled at the holiday show that we put on. Take a good look and I’m sure that you’ll feel the same way.

So, when you want the true feeling of the season—that warm and fuzzy feeling you get, no matter what holiday you celebrate—there’s no place like downtown—and downtown Vineland is The Ave.


This is all the more reason to make The Ave your destination for shopping, dining, and entertainment needs. Save money on gasoline, avoid the long lines at the big-box stores, malls, and shopping centers, and take in the rich variety of fun things to do—right in your own backyard.

For more information on Main Street Vineland, call 856-794-8653, visit TheAve.biz or check them out on Facebook. You can also e-mail rswanson@vinelandcity.org.

SNJ Today is a Southern New Jersey news and information source that is dedicated to providing current stories related specifically to South Jersey.

Do you have community news or events? Email news@snjtoday.com or call 856.825.NEWS (6397).