Meet AC Launches Virtual Reality Tool to Help Sell Meeting Space in CityLast Edited:
The New Year means new strategies.
Meet AC recently launched a new marketing tool in hopes to attract planners, brands, and prospective visitors to Atlantic City by offering them a trip to the resort town without having to leave home.
“Our sales team … they wanted something different,” said Karina Anthony, marketing director of Meet AC, which is primarily tasked with bringing convention business to Atlantic City. “They wanted something to really help them sell Atlantic City.”
With all of the new updates, changes, and developers coming into Atlantic City, it’s about time the rest of the world notices.
You actually feel like you’re walking through the Convention Center, and you really get to delve deep into each of the rooms.
And now they can, thanks to a new advertisement that allows anyone to experience Atlantic City.
“We sell meeting space all throughout Atlantic City,” said Anthony. “We focus on the Convention Center, but we also sell meeting space all throughout Atlantic City to prospective meeting planners all throughout the nation.”
As Meet AC works to attract different meetings, conventions, and trade shows to Atlantic City, they now have the tool of virtual reality.
Using a program made by YouVisit, anyone can check out the rooms of the Convention Center, stroll around the AC Outlets, and explore Boardwalk Hall and other areas of the resort town.
“You actually feel like you’re there, because it has a 360 component that you can’t get through photos [and] you can’t just download it through interactive floor plans,” said Anthony.
“You actually feel like you’re walking through the Convention Center and you really get to delve deep into each of the rooms.”
The sales team with Meet AC is just beginning to use this virtual reality as an advertising tool, one of the first in the state to use this technology, according to Anthony.
You'll get a behind-the-scenes look at what the resort has to offer — before, during, and after events.
“[Atlantic City] is within driving distance to a third of the nation’s population, which is very important,” said Anthony. “It’s an iconic destination. It has a lot of history, but it is in a really big redevelopment period.”
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