Cape May Brewing Benefit Helps Keep Food Bank Shelves StockedLast Edited:
The holiday season tends to be a time where food banks across the country see an abundance in donations, which prepares them to give plenty of food out to their clients.
However, once the New Year comes, they begin to see empty shelves.
On Thursday, December 14th, giving back to the community was on tap at Cape May Brewing Company, where customers were able to purchase and donate food to help feed local, hungry families.
“You come into our tasting room and behind me you’ll see there’s a rack of food,” said Ryan Krill, CEO and co-founder of Cape May Brewing Company. “So, we’ve purchased all of that food, and we give everybody the opportunity to actually buy it off that rack through a donation to the food bank.”
We are feeding the most at-risk communities in the state of New Jersey.
Every grocery item that gets purchased at Cape May Brewing gets donated directly back to the shelves of the Community Food Bank of New Jersey - Southern Branch, and that’s not the only way Cape May Brewing Company is giving back.
“Not only did they collect food, but they collected funds,” said Renate Taylor, development officer of the Community Food Bank of New Jersey’s Southern Branch. “So it’s an amazing show of community partnership and I am so grateful for them.”
After the New Year, food banks tend to see a decline in donations after the increase of giving away pounds and pounds of holiday foods.
On top of helping stock the soon-to-be-scarce shelves, the money collected will help feed South Jersey families in need in 2018, as every dollar raised is equal to three meals.
“Cape May came up as the No. 1 county for childhood food insecurity in the state of New Jersey,” said Taylor. “Atlantic [County] came up No. 2, and Cumberland [County] came up No. 4. So we are feeding the most at-risk communities in the state of New Jersey.”
Taylor calls the members of Cape May Brewing Company her “holiday hunger heroes” for going above and beyond.
“Being able to take what we’re doing here and leverage that and being able to give back to South Jersey is a really important part of what we’re doing and what we’re about,” said Krill.
The brewery staff offered incentives for customers who donated, including chances to win free tastings and their name on a plaque to be placed on their “good neighbor keg.”
They plan on continuing the collection for the rest of the month, as they prepare the Community Food Bank for what’s to come.
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