VIDEO: New Destination Marketing Initiative Announced at Wheaton Arts FestivalPosted:
MILLVILLE - Not even the rain could keep visitors away from the Wheaton Arts Festival of Fine Craft this past weekend.
Rain jackets and umbrellas were out in full force, as well as leagues of pumpkin pickers, who came to choose from the 3,000 glass pumpkins being sold by local glassblowers.
Over 100 artists set up shop in individual tents lining the center of Wheaton Arts, where they sold their handmade goods - including baskets, pottery, jewelry, clothing, photography, and art.
A number of artists gave a behind the scenes look at how they create their craft or gave visitors a chance to make their own.
Also at the Festival of Fine Craft, the Pascale Sykes Foundation celebrated the launch of their new destination marketing campaign, called "New Jersey's Heartland."
The Pascale Sykes Foundation is partnering with Wheaton Arts to promote the region - which includes Atlantic, Cumberland, Gloucester, and Salem counties - as a great place to live, work, play, and raise a family.
"I'm a big believer that you can find creativity everywhere, not just in art organizations and festivals, and I really want to credit the Pascale Sykes Foundation for their creative initiatives," said Susan Gogan, Executive Director of Wheaton Arts. "It's true creativity of a foundation, no less, to serve an area that we all know is challenged, but we all know has great value and treasures."
Fran Sykes, the lady behind the foundation, and her team of South Jersey's brightest, plan to spend $40 millions to re-vitalize both the economy and culture of our area.
"We're going to be working hard to position New Jersey's Heartland as a great place for tourism for visitors from this area - many people from this area don't know what's here - visitors from this area, as well as visitors from away," Fran Sykes, President of Pascale Sykes Foundation. "It's a great place to visit, and to live, and to do business."
To learn more about the initiative, visit nj-heartland.Org.