Downtown Vineland: Light Up the World


swansonDowntown Vineland

By Russell Swanson, Exec. Director, VDID / Mainstreet Vineland

A Columnist for the Grapevine Newspaper

Downtown Vineland {by Russell Swanson, Exec. Director, VDID / Mainstreet Vineland}
Light Up the World
That’s the theme of Vineland’s Holiday Parade this year, to take place on November 28th with a rain date of November 29th.
For so many, Thanksgiving means family gatherings with turkey, stuffing, cranberry sauce, and football—followed by Black Friday sales and PARADES!!
Our Main Street Vineland Holiday Parade has been a central part for so many years of our Thanksgiving weekend kick-off to the holiday shopping season. This year will be no exception.
It will take place, as usual, the Saturday after Thanksgiving, November 28th, starting at 5:00 p.m. on Landis Avenue. In case of rain or snow, it’ll take place the following day at the same time. Our theme for the parade this year is “Light Up the World” and we really want to try to do that. The parade will feature float and fire truck contests again this year.
BB&T (formerly Susquehanna Bank) has stepped up to the plate to be the parade’s major sponsor this year and I want to thank them for their generosity and support. I want to also thank Gary Galloway, who is chairing again this year our group of hard-working volunteers who have been putting this parade together.
We’re looking for additional volunteers to work the night of the parade and we’re also welcoming parade participants.
You can find participant applications on the Main Street Vineland website at, where you can print out the rules and regulations. Those wanting to be in the parade can print out an application from the website, complete it, and send it to the address provided, or they can fill it out online and e-mail it to
The registration fee to be in the parade is $20 and the deadline is Friday, November 13th. So, don’t delay! You need to register to participate in the parade, and no registrations will be allowed the night of the parade.
This is one of our biggest downtown events of the year and we’re looking forward to again making this a great parade that’s full of holiday cheer for the entire family.
For more information on Main Street Vineland, call 856.794.8653, visit or check them out on Facebook. You can also e-mail

SNJ Today is a Southern New Jersey news and information source based in Millville, New Jersey that is dedicated to providing current stories related specifically to South Jersey.